Updated 2026-07-05 · 8 min read
Across the hundreds of high-performing pages in our library, structure is strikingly consistent. Not because designers copy each other — because the order mirrors how a skeptical visitor thinks: what is this → can I trust it → what does it do for me → what's the catch → fine, let's go.
A headline of eight words or fewer stating the outcome (not the mechanism), one supporting line, one primary CTA. Optional secondary ghost button. If the product is visual, show it; if it isn't, don't fake it with stock art — a typographic hero beats a decorated one.
Logos, a customer count, or one strong quote — greyscaled, quiet, immediately under the hero. Its job is subconscious: "people like me already chose this." Skipping proof until the bottom is the most common structural mistake we see.
Two-column rows, text and visual alternating sides. Eyebrow label, H2 stating the benefit ("Ship in minutes, not sprints"), two lines of support, one honest visual. Three tight rows beat six shallow ones; every row you add dilutes the previous.
One section that only your product/brand could publish: a live demo, a code sample, real numbers, an opinionated manifesto. Generic pages are interchangeable everywhere; this section is where you aren't.
Pricing transparency, an FAQ of the five questions sales actually hears, security badges if you sell to companies. Unanswered objections don't disappear — they leave with the visitor.
Same promise and button as the hero on a contrasting surface, plus one reassurance line ("Free plan · No credit card"). New arguments here signal desperation; repetition signals confidence.
Want the structure pre-filled with a specific site's design language? Every breakdown includes a section-by-section build prompt for Lovable, Cursor and v0.
Five to seven sections for most products. Length tracks price and skepticism: a €5 tool needs less persuasion than a €5,000 platform. Depth per section beats section count.
On the page, after features — hiding pricing behind "contact us" costs trust for most self-serve products. Enterprise-only offerings are the exception.
One primary action repeated (hero + final section), optionally one low-commitment secondary (docs, demo). Competing primary CTAs measurably split and lower conversion.